FUN88 Sponsorships & Global Partnerships

FUN88 has built a strong global presence through long-term partnerships with world-class football clubs, legendary athletes, and elite esports teams. These collaborations reflect FUN88’s commitment to excellence, passion for sports, and ambition to grow the sports entertainment industry – especially in Asia’s dynamic and fast-growing markets.

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Siliguri Strikers (2025 – 2026)

During the 2025–2026 season, FUN88 partnered with Servotech Siliguri Strikers as the Official Jersey Sponsor for the Bengal Pro T20 League. This partnership supported both the men’s and women’s teams and strengthened FUN88’s global brand visibility through one of India’s most popular domestic T20 leagues, reinforcing the platform’s commitment to responsible sports entertainment and international cricket audiences.

Dubai Capitals (2025)

FUN88 Games was confirmed as the Main Principal and Front-of-Jersey Sponsor for the Dubai Capitals during the 2025 DP World ILT20 Season (Season 4). This high-profile partnership placed FUN88 at the forefront of elite international T20 cricket, delivering strong global brand exposure through worldwide broadcasts, star-studded line-ups, and a rapidly growing international fan base, while reinforcing FUN88’s position as a leading name in responsible and innovative sports entertainment.

Dale Steyn (2023 – 2025)

Cricket legend Dale Steyn, widely regarded as one of the greatest fast bowlers in the history of the game, partnered with FUN88 as a Brand Ambassador from 2023 to 2025. Known for his extreme pace, accuracy, and relentless competitiveness, Steyn brought unmatched credibility and global appeal to the brand. His association strengthened FUN88’s connection with international cricket audiences, particularly in key cricket-driven markets, while perfectly reflecting the platform’s values of excellence, consistency, and passion for the sport.

Iker Casillas (2022 – 2025)

From 2022 to 2025, FUN88 partnered with football icon Iker Casillas, one of the most respected goalkeepers in football history and a symbol of success at the highest level of the game. Renowned for his leadership, consistency, and championship mentality, Casillas embodied FUN88’s core values of trust, professionalism, and sporting excellence. This collaboration significantly enhanced FUN88’s global brand image, strengthened its presence in international football markets, and inspired millions of fans worldwide through a shared passion for elite sport and responsible entertainment.

Newcastle United (2017 – 2025)

From 2017 to 2023, FUN88 proudly served as Newcastle United’s main shirt sponsor, playing a key role in enhancing the club’s international visibility.

Following six successful seasons on the pitch, the partnership evolved further. From 2023 to 2025, FUN88 became the official betting partner for Newcastle United in the Asian market.

Over eight years of sustainable collaboration, FUN88 and Newcastle United created memorable milestones-demonstrating a shared vision, strong connection, and a joint ambition to reach greater heights in global football, especially across Asia.

Vizag Warriors (2024)

FUN88 proudly served as the Official Title Sponsor of Vizag Warriors for the Andhra Premier League (APL). This partnership reinforced FUN88’s growing leadership in sports and entertainment sponsorships, strengthening its presence in domestic cricket while connecting the brand with passionate fans through competitive, high-energy T20 action.

Dabang Delhi K.C. (2023 – 2024)

During the 2023–2024 season, FUN88, through FUN88 News, became the Title Sponsor of Dabang Delhi K.C. for Season 10 of the Pro Kabaddi League. By partnering with one of the league’s most popular teams and the Season 8 champions, FUN88 leveraged Dabang Delhi K.C. ‘s passionate fanbase to expand its reach across India. The collaboration highlighted shared values of excellence, resilience, and competitive spirit, while strengthening FUN88’s presence in India’s fast-growing kabaddi and sports entertainment landscape.

Tony Parker (2023 – 2024)

From 2023 to 2024, FUN88 partnered with basketball legend Tony Parker, a four-time NBA champion and former NBA Finals MVP. 

As the first international player to win an NBA Finals MVP, Parker’s historic achievements, leadership, and winning mentality aligned seamlessly with FUN88’s commitment to excellence and global sports culture. This collaboration marked Parker’s first-ever partnership with an iGaming brand, making it a distinctive milestone that strengthened FUN88’s international profile and connection with basketball fans worldwide.

Tottenham Hotspur (2012 – 2024)

FUN88 and Tottenham Hotspur built a remarkable 12-year partnership, one of the longest collaborations in modern football sponsorship.

During this period, Tottenham created unforgettable moments in major competitions such as the Premier League and UEFA Champions League. This long-standing relationship reflected a shared commitment to growth, innovation, and sustained success, reinforcing FUN88’s position as a trusted name in international sports partnerships.

OG – Dota 2 (2020 – 2022)

FUN88 became a pioneer in esports by partnering with OG – Dota 2, one of the most successful teams in esports history.

OG is the first and only team to win The International Dota 2 Championship twice, and the first to secure four consecutive Valve Major titles. This partnership showcased FUN88’s forward-thinking approach and strong commitment to competitive esports.

Darren Sammy (2021)

In 2021, FUN88 partnered with Darren Sammy, one of the most respected and influential figures in West Indies cricket, as a Brand Ambassador. Born in Saint Lucia and rising through Caribbean regional cricket, Sammy became a symbol of unity for a team that represents multiple nations competing under one shared identity known as “The Windies.” As a two-time ICC T20 World Cup–winning captain (2012 and 2016), he is widely admired for his leadership, resilience, and ability to inspire players and fans across cultures. His global recognition, humble personality, and strong connection with cricket communities in the Caribbean, Asia, and beyond made him a natural ambassador for FUN88, perfectly reflecting the brand’s values of responsibility, passion for sport, and commitment to bringing fans together through exciting and respectful sports entertainment.

Caribbean Premier League (2020)

FUN88 partnered with the Hero Caribbean Premier League as an official partner, boosting brand awareness and fan engagement through promotions and contests.
“It’s a great pleasure to welcome FUN88 as Hero CPL partners,” said Jamie Stewart, CPL Commercial Director.

Kobe Bryant (2019 – 2020)

In 2019, FUN88 made history by partnering with Kobe Bryant as its global brand ambassador.

A five-time NBA champion, 18-time All-Star, NBA MVP, and two-time Finals MVP, Kobe symbolised far more than sporting success – his relentless discipline, determination, and “never give up” mentality inspired millions worldwide. The partnership united FUN88’s global entertainment vision with Kobe’s unmatched legacy, perfectly reflecting shared values of ambition and excellence.

“What excites me most is the chance to convey the message ‘Make Dreams Come True’,” – Kobe Bryant, on partnering with FUN88.

This collaboration became one of FUN88’s most iconic partnerships ever.

Steve Nash (2015 – 2019)

A two-time NBA MVP and member of the NBA’s all-time greats, Steve Nash partnered with FUN88 from 2015 to 2019. This iconic collaboration inspired fans worldwide and strengthened FUN88’s association with elite performance, intelligence, and leadership in sports.

Robbie Fowler (2014 – 2019)

From 2014 to 2019, FUN88 partnered with football icon Robbie Fowler, a Liverpool legend affectionately nicknamed “God” by fans, as a Brand Ambassador. One of the Premier League’s most prolific goalscorers, Fowler brought passion, charisma, and deep football heritage to the partnership, helping FUN88 build strong emotional connections with global football audiences – particularly across Asia, where his popularity remains immense. Through promotional campaigns, fan interactions, and digital activations, the collaboration enhanced FUN88’s credibility, expanded its reach in key football markets, and reinforced the brand’s identity as a trusted, sport-driven online entertainment platform.

ONE Championship (2018)

In 2018, FUN88 formed a strategic partnership with ONE Championship as one of the event’s main sponsors—significantly strengthening FUN88’s presence across Asia’s massive combat-sports fanbase.

Lamborghini (2014)

In 2014, FUN88 partnered with Lamborghini in a high-impact collaboration that launched FUN88 Racing, blending elite motorsport performance with digital innovation. The partnership marked a strategic milestone for FUN88, extending the brand beyond online entertainment and into professional racing through competitions such as GT Asia and the Porsche Carrera Cup. By associating with Lamborghini’s prestige, speed, and engineering excellence, FUN88 significantly elevated its premium brand image, strengthened visibility across key Asian and global markets, and demonstrated its ambition to create immersive, cross-sport experiences that connect technology, competition, and passion for performance.

Burnley Football Club (2010 – 2012, 2014 – 2016)

FUN88 partnered with Burnley Football Club across two key periods, supporting the club during important stages of its development and strengthening FUN88’s footprint in English football. After an initial partnership from 2010 to 2012, FUN88 returned as Burnley’s official shirt sponsor in 2015, making Burnley the first football club to feature the FUN88 logo on its jerseys and bringing the brand global visibility. During this partnership era, Burnley achieved major success by winning the English Championship, reflecting a shared journey of growth, ambition, and leadership that helped position FUN88 as a rising force in international sports sponsorship and online sports entertainment.

Rola Misaki (2012)

In 2012, FUN88 strengthened its brand identity by partnering with Rola Misaki as a Brand Ambassador, marking a defining moment in Asian iGaming marketing. As a globally recognised actress and model with strong influence in Japanese and Asian pop culture, Rola brought glamour, cultural relevance, and emotional appeal to the brand. Her presence helped FUN88 move beyond traditional casino marketing by humanising the platform, expanding its reach – particularly among younger and female audiences – and positioning FUN88 as a modern, stylish, and user-focused digital entertainment brand. This collaboration generated strong media visibility and remains one of the most iconic early partnerships in FUN88’s brand history.

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